Facilitator for ego and vanity? Indicator of cultural values? 'New' means of collective communication? Identity badge? Opiate of the masses (ultimate distraction from real news by focussing on the 'friends' pseudo-news-feed; instigator of social-cause apathy)? An arena for the diffusion of useless information or propaganda? Form of self-empowerment (taking power away from socially-ascribed labels by enabling a public identity-awareness campaign)? Self-indulgence or public forum? Blurring of private-public boundaries? Blurring individual-collective boundaries? A placeless community? A non-place place (your home-page becomes an identifiable place)? FACEBOOK. Let's discuss.